For IKEA, we created the integrated regional campaign “Recipes for Delicious Kitchens” to launch the new METOD modular kitchen range. The film creatively “cooks up” an IKEA kitchen using miniature product pieces as if they were ingredients, symbolising how the METOD system allows customers to design and customise their own kitchen based on personal taste. The campaign — spanning film, digital, print and social — ran across Singapore, Malaysia and Thailand to inspire audiences to explore and build their perfect kitchen.