FEATURED PROJECT
NIKE
HYPER COURT
SUMMARY
Created for the Filipino audience who live and breathe basketball, we launched Nike Hyper Court to change the playing field of basketball training — making it truly democratic, regardless of income, skill level or gender. Powered by Google, Hyper Court is a new Nike training platform that uses data, AI and design to turn public courts into interactive coaches.
NIKE HYPER COURT AWARDS
- 1 D&AD Pencil
- 1 TheFWA Site of the Day
- 4 Creative Circle Awards, Grand Prix
- 3 Spikes Asia
- 1 Creative Review, Finalist
- Ad Age International: The success of this and other campaigns led to BBH Singapore being named Ad Age's 2018 International Agency of the Year.
CASE STUDY VIDEO
Across Manila, we installed data-less technology in community basketball courts, working seamlessly with a coach-bot web app accessible on any phone, without downloads. Each court was transformed with striking murals that are as smart as they are beautiful, designed to guide play and training directly on the surface.
Players can “talk” to the court they’re on and receive custom training programmes drawn from a bank of over 75 original drills developed from scratch. The more the platform is used, the more it learns — continuously refining recommendations to help every player get better, right where they play.
