FEATURED PROJECT

SUMMARY

To celebrate the opening of IKEA’s second store in Cheras, Malaysia, we created a playful music video that turned everyday products into dancing stars. With a catchy tune and pun‑filled lyrics built around IKEA product names, the video invited Malaysians to the biggest house‑warming party in town with the refrain “Get Cheras to Cheras.” The colourful, quirky execution — complete with dancing furniture and a twerking panda — generated buzz and excitement for the new store launch across social and digital platforms.

IKEA CHERAS AWARDS

FILM